It’s About Time

September 15th, 2006

I am lucky, one of the fortunate few, who is getting paid to do that about which I am also passionate. I’m a professional organizer. Actually, my title is “Master Simplifier” ™. And as such, I get to clear other people’s clutter, streamline their closets and their lives and help them find time in an otherwise hectic daily schedule.

And while my days may be spent getting clutter under control – one client calls his “Jurassic sediment” – I am here to tell you that I really don’t give a hoot if your sock drawer is organized. In fact, I’m tired of listening to organizers and hosts of the currently-hot, cable space makeover shows, drone on as if having the perfectly organized closet, file system or garage solution is akin to attaining nirvana.

Perfectly aligned containers, fewer storage spaces jammed to the fagers and closets that no longer spring open under the pressure of too much stuff, isn’t going to insure you Peace of Mind. The essence of getting organized isn’t about being “neat as a pin.” Neatness doesn’t equate to understanding what gives you satisfaction. Orderliness may be next to godliness on someone’s list, but on mine it could be an indication of OCD, and that’s the opposite end of the same spectrum.

Wake up everyone!! It’s about saving you time! Precious time – “the one capital every human being has and can’t afford to waste” according to Thomas Edison. (talk about the light bulb!) The one resource we all wish we could stretch, expand, clone and create more of . . .T-I-M-E!

Martha Stewart quoted me in her first employee meeting following her incarceration when she informed her staff that their future priority as a company was communication. She directed them to focus – not on the “how-to” that launched her into the American home – but, rather on the “how come.” Martha went on to say that the “why” of what they do is about saving people time. And why they are committed to saving people time is so their audience will have more time for the things that give them greater satisfaction with Life. I may not agree with Martha on many things, but I agree with her heart and soul on this; both our companies are dedicated to helping people achieve a higher quality of Life.

Aren’t we all searching for it? Who among us doesn’t want more Joy, Fulfillment, Passion and Purpose in their day-to-day existence? Has our modern day search for Quality of Life become our generation’s search for the Holy Grail?

Socrates said, oh so long ago, “We must first simplify the mechanics of everyday life if we are to truly find our path.”

Well, I’m on my path. This is it. I want to dare anyone and everyone in the world to have this conversation with me. Does simplicity lead to an enriched experience of Life? If we shed the excess baggage of our modern lifestyle, will we find more joy? Is it true that she (or he) who travels lightest, travels farthest? I want to know what you think.

The precursor to me founding this organizational firm, White Space ™, was to experience my own “Walden Pond.” After 16 years of climbing the corporate ladder, of moving 16 times in 20 years – all in the name of promotion and always sacrificing my Quality of Life – I decided to get off the treadmill. I spent three months down-sizing, simplifying and streamlining a life previously clad in the trappings of six-figure corporate success. And what I was left with was a sense of openness, mentally and physically. It was peaceful and yet rich. And from that process, White Space ™ was born.

I am passionately committed to creating more time in your day through the simple elimination of clutter and chaos. So tell me, if you remove the distractions – mentally, emotionally, physically – from your life, what are your possibilities???

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