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Cynthia spent 16 years in advertising and marketing. First in account management with two global advertising agencies, followed by a highly successful sales career with three major publishers; Gannett, Diamandis and Newsweek.
As a fast-tracked advertising professional, Cynthia moved 20 times in 16 years, living in nine different cities and employed by nine different corporations. Each move signified a promotion, greater responsibility, and greater demand on her time and life.
Cynthia determined to launch White Space™ in the mid nineties in response to the highly-stressed, non-stop lifestyle she experienced and witnessed in the lives of other professionals around her. Upon leaving Newsweek she test-marketed the idea of personal organizational services among friends and associates in Dallas. The response was overwhelmingly positive.
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